Assassin’s Creed

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Assassin's Creed is a series of historical action-adventure video games and related media created by Ubisoft. The games are mostly made by Ubisoft Montreal using a game engine called Anvil and its improved versions. The series was created by Patrice Désilets, Jade Raymond, and Corey May.

Assassin's Creed is a series of historical action-adventure video games and related media created by Ubisoft. The games are mostly made by Ubisoft Montreal using a game engine called Anvil and its improved versions. The series was created by Patrice Désilets, Jade Raymond, and Corey May. The games tell a fictional story about a long-term conflict between the Order of Assassins, who believe in peace and freedom, and the Knights Templar, who seek peace through control and order. The series mixes made-up stories and characters with real events and people from history. In most games, players control a historical Assassin or someone involved in the conflict between Assassins and Templars in the present day. The series is considered a follow-up to the Prince of Persia games and was inspired by the book Alamut by Vladimir Bartol, which is based on the real historical Hashashin group from medieval Iran.

The first game in the series was released in 2007. As of 2025, the series has 14 main games, with the most recent being Assassin's Creed Shadows. The games take place in open worlds and are played from a third-person perspective. Players fight enemies, move stealthily, and explore environments using parkour, which is a style of movement that involves jumping and climbing. The games include main missions, side quests, and some titles have multiplayer modes where players can compete or work together.

Each game introduces new stories and time periods, and the gameplay changes over time. The series has three main storylines. The first five games follow Desmond Miles, a descendant of important Assassins, who uses a machine called the Animus to relive his ancestors' memories and find powerful objects called Pieces of Eden to stop a disaster linked to the 2012 phenomenon. From Assassin's Creed IV: Black Flag to Assassin's Creed Syndicate, characters from the Assassins and Templars use a program called Helix to record memories and find new Pieces of Eden in the modern world. The next three games, Assassin's Creed Origins, Odyssey, and Valhalla, follow Layla Hassan, a former Abstergo employee, as she tries to save humanity from another disaster.

The main games in the series are generally praised for their visuals, game design, and stories. However, some critics have mentioned issues like the fast release schedule, frequent bugs, and the focus on role-playing features in later games. The series has won many awards, including multiple Game of the Year honors. It has sold over 200 million copies as of September 2022, making it Ubisoft's most successful franchise and one of the best-selling video game series ever. The main games are available on major consoles and computers, while other games in the series have been made for mobile and handheld devices. Books, comics, and novels based on the series have also been published. A live-action movie based on the games was released in 2016.

Development history

The Assassin's Creed series has gone through three main stages of development. Before 2015’s Assassin’s Creed Syndicate, the games focused on single-player stories set in open worlds with action, adventure, and stealth gameplay. The second stage, from Assassin’s Creed Origins to Assassin’s Creed Mirage, added more role-playing elements and features that let players interact with others online. The third stage began with Assassin’s Creed Shadows, which used lessons from the second stage to create deep single-player stories like the original games but included tools for sharing achievements and content through a new system called the Animus Hub.

The first Assassin’s Creed game came from ideas for a sequel to Prince of Persia: The Sands of Time. Ubisoft Montreal wanted to use the improved technology of the seventh generation of consoles to create a larger, more open world. They changed the story to focus on the Assassins, a secret group inspired by the historical Hashashin, who were followers of Shia Islam. The team took inspiration from the 1938 novel Alamut, which describes the Assassins during the Crusades. They initially planned a game where players controlled an Assassin protecting a Prince, but Ubisoft changed the name to Assassin’s Creed, using the phrase “nothing is true; everything is permitted” from the novel. The game focused on the conflict between the Assassins and the Knights Templar in the 12th century and introduced the idea of genetic memory and the Animus device, which explains how players can relive past events.

After Assassin’s Creed was released in 2007, the team redesigned the sequel, Assassin’s Creed II, to improve gameplay. They added more opportunities for parkour by designing freerunning highways and rooftops for escape. The game introduced a new main character, Ezio Auditore da Firenze, and used crowds to help players hide, a feature inspired by Hitman: Blood Money. They also added side activities and collectibles to make the game more engaging. These changes influenced later Ubisoft games like Watch Dogs and Far Cry. Assassin’s Creed II was followed by Brotherhood and Revelations, which also featured Ezio and let players recruit and manage other Assassins.

Assassin’s Creed III was developed by Ubisoft Montreal and Singapore. The team wanted to move the story forward in time and added naval combat from Singapore’s project. They set the game during the American Revolution and redesigned the environment to include forests and natural features. Assassin’s Creed IV: Black Flag built on this by blending naval and land gameplay and focused on the Golden Age of Piracy. The modern-day story shifted to a first-person perspective, letting players see the world through the eyes of a nameless character. This approach continued until Syndicate.

Development of Assassin’s Creed Unity started after Brotherhood was finished in 2010. It was the first game in the series for the eighth generation of consoles and included new graphics and gameplay. Set in Paris during the French Revolution, it introduced a new character, Arno Dorian. After Unity, Assassin’s Creed Syndicate was released in 2015.

After Syndicate, Ubisoft decided to change the series completely. Assassin’s Creed Origins was designed more like a role-playing game than a stealth-action game, with more hours of gameplay. Features like social stealth were removed, and missions were given by characters in the world instead of being directed through the Animus. The story was set in Ancient Egypt before the Assassins formed their group, with the player as Bayek of Siwa, a respected protector. The modern-day story returned to a single character, Layla Hassan, with fewer but more meaningful sequences.

Assassin’s Creed Odyssey followed in 2018, set in Classical Greece with more role-playing elements. Assassin’s Creed Valhalla, released in 2020, was set in medieval England.

Gameplay

The Assassin's Creed games follow one or more fictional characters who are part of the Order of the Assassins. These characters' memories are explored by a modern-day in-game character using a device called the Animus and its related versions. The Animus allows users to experience memories passed down through genetics. In the game, this creates a way for players to see elements like health bars, mini-maps, and mission goals, as if they were viewing them through the Animus. If the player causes the historical character to die or fail a mission, the game shows this as a "desynchronization" of the genetic memory, letting the player retry the mission. Players can also revisit completed missions through the Animus interface. For example, in Assassin's Creed: Brotherhood, achieving better synchronization results requires completing missions in specific ways, such as only killing the mission's target. The Animus also gives the modern-day character special abilities, like the ability to see targets in crowds or other important locations.

When playing as the Assassin characters, the games are usually shown from a third-person perspective in an open world. The focus is on stealth and parkour, which involves moving quickly and climbing. The games use a mission structure to guide the main story, assigning players to complete tasks like assassinating public figures or carrying out secret missions. Side missions are also available, such as mapping cities from high places, performing a "Leap of Faith" into haystacks, collecting hidden treasures, exploring ruins for relics, building a Brotherhood of Assassins to complete tasks, or funding city rebuilding by upgrading shops and other features. At times, the player controls the modern-day character, who has learned Assassin techniques through the "Bleeding Effect" and the genetic ability called "Eagle Vision," which highlights people in different colors to distinguish friends, enemies, and assassination targets.

The games use the concept of active and passive moves. Active moves, such as running, climbing buildings, or jumping between rooftops, are more likely to alert nearby guards. If guards become aware of the player, they must either fight them or hide in places like haystacks or wells until the guards' alertness decreases. The combat system includes various weapons, armor, and moves, such as a hidden blade stored in a bracer on the Assassin's wrist. The blade is released using a spring mechanism and can be used for stealthy assassinations.

Storyline

The Assassin's Creed games mainly focus on the conflict between two ancient secret groups: the Assassins, who support freedom, and the Knights Templar, who support order. These groups have existed for many years, with the Assassins trying to stop the Templars from controlling the Pieces of Eden. These artifacts can control people’s minds by overriding free will.

The Pieces of Eden were created by an ancient species called the Isu, or Precursors, who existed before humans. The Isu made humans to live in peace with them but used the Pieces of Eden to prevent humans from rising against them. When the first half-Isu and half-human beings, named Adam and Eve, appeared, they were not affected by the Pieces of Eden. They stole the artifacts, leading to a war that ended when a powerful solar flare destroyed Earth’s surface. The surviving Isu died out, and humans survived. The Isu’s memories remain in myths and religions, while the Pieces of Eden were hidden in underground vaults called Temples.

Before their extinction, three Isu—Minerva, Juno, and Jupiter—tried to prepare humans for a future solar flare. Using a device called the Eye, Minerva and Jupiter left messages to guide humans to the Grand Temple, which held a device called the global aurora borealis. This device could create a protective shield around Earth. Juno, however, believed humans were a threat and tried to stop Minerva and Jupiter. Minerva and Jupiter destroyed Juno and trapped her consciousness in the Grand Temple, not knowing Juno had altered the aurora borealis device to release her when activated.

The games take place in the modern era, where the Templars have created a large company called Abstergo Industries. Abstergo developed a device called the Animus, which allows users to relive the memories of their ancestors through their DNA. Abstergo kidnaps people who are descendants of past Assassins to find hidden Pieces of Eden using the Animus. Users can move through simulated memories as their ancestors, but acting outside what their ancestor did can cause memory desynchronization. Long-term use of the Animus causes a "Bleeding Effect," where users gain some skills from their ancestors but may confuse their memories with their own.

The first five main games follow Desmond Miles, a bartender and former Assassin who discovers he is a descendant of important Assassins, including Altaïr Ibn-LaʼAhad during the Third Crusade, Ezio Auditore da Firenze during the Italian Renaissance, and Ratonhnhaké:ton, a half-Mohawk, half-British Assassin during the American Revolution. Abstergo uses Desmond to find Pieces of Eden, but he is rescued by Lucy Stillman, an Assassin agent. With help from Shaun Hastings, Rebecca Crane, and William Miles, Desmond’s father and leader of modern-day Assassins, the group explores Desmond’s memories to locate the Pieces of Eden before Abstergo. They learn about the Isu and encounter Juno, who forces Desmond to kill Lucy, who is revealed to be a Templar spy. The group finds the Grand Temple, and Desmond activates the aurora borealis device to block the solar flare, sacrificing his life.

Starting with Assassin’s Creed IV: Black Flag, Abstergo improved the Animus to let anyone experience memories from another person’s DNA, allowing the Templars to search for Pieces of Eden under the guise of making entertainment. In Black Flag, players control an unnamed Abstergo employee researching the memories of Edward Kenway, a pirate who became an Assassin and Connor’s grandfather. The player is blackmailed by John Standish, an employee who is later revealed to be a Sage, a human reincarnation of Juno’s husband Aita, who is trying to resurrect Juno. John is killed by Abstergo before he can succeed.

By Assassin’s Creed Unity, Abstergo distributed the Animus through a video game console called the Helix, using a large player base to help locate Sages as part of the Phoenix Project, which aims to recreate the Isu’s genetic structure. The player is recruited by the Assassins to explore the memories of Arno Dorian, an Assassin during the French Revolution, to find a Sage’s body and hide it from Abstergo. Despite the Assassins’ efforts, Abstergo collects enough DNA samples to advance the Phoenix Project. In Assassin’s Creed Syndicate, the player relives the memories of Jacob and Evie Frye, twin Assassins from Victorian England, to find a Piece of Eden needed for the Phoenix Project. Although the Assassins find the artifact first, the Templars steal it and escape, revealing Juno is manipulating Abstergo employees to help her return.

In Assassin’s Creed Origins, a new story follows Layla Hassan, an Abstergo researcher who discovers the remains of Bayek and Aya, founders of the Hidden Ones, the Assassins’ predecessors. Against Abstergo’s orders, Layla uses her personal Animus to relive their memories, leading to her being marked for death. William Miles rescues her and invites her to join the Assassins. In Assassin’s Creed Odyssey, Layla recovers the Spear of Leonidas, an Isu artifact, and extracts DNA from Leonidas’ grandchildren, Alexios and Kassandra. Through their memories, she finds the Staff of Hermes Trismegistus, another Piece of Eden, guarded by Kassandra, who is still alive due to the Staff. Kassandra gives the Staff to Layla, who is prophesied to restore balance to the world, and Kassandra dies.

In Assassin’s Creed Valhalla, Earth faces another disaster as its magnetic field has grown stronger since Desmond activated the aurora borealis device eight years earlier. Layla exhumes the remains of Eivor Varinsdottir, a 9th-century Viking, and learns of an Isu temple in Norway through her memories. Layla travels to the temple and enters the Grey, a virtual world created by the Isu

Release history

The following table lists the main and spin-off games of the franchise, along with their release years and the platforms they were released on:

^a Released under the title Assassin's Creed: Liberation HD for Windows, PlayStation 3, and Xbox 360 in 2014. ^b Originally released as extra content for all versions of Assassin's Creed IV: Black Flag in 2013. ^c Originally announced as part of the season pass for Assassin's Creed Unity. ^d Released as a compilation titled Assassin's Creed Chronicles Trilogy Pack. ^e Released exclusively for the Honor 9 smartphone.

The first game in the series was released in November 2007 for the PlayStation 3 and Xbox 360, and in April 2008 for Microsoft Windows. It features a historical recreation of the Holy Land (primarily the cities of Masyaf, Jerusalem, Acre, and Damascus) in the late 12th century. The story includes real historical figures and events from that time. The storyline has two parts: one set in the modern day, following Desmond Miles, and one set in 1191, following Desmond’s ancestor, Altaïr Ibn-LaʼAhad, an Assassin during the Third Crusade. Desmond’s story begins when he is taken by Abstergo Industries, a company whose scientist, Dr. Warren Vidic, forces him to explore Altaïr’s memories using a machine called the Animus. This machine connects Desmond to his ancestors’ DNA. Abstergo hopes to find powerful artifacts called Pieces of Eden, which Assassins and their enemies, the Knights Templar, have fought over for centuries. Altaïr’s story begins after he is punished for failing to recover a Piece of Eden, the Apple of Eden, from the Templars. To prove himself, Altaïr is ordered to assassinate nine Templar targets across the Holy Land.

Assassin's Creed introduced features that became central to the rest of the series. Players can explore the game’s open world freely, using Altaïr’s parkour and climbing skills to move through the environment. The game includes improved fighting with hacking and slashing moves. Players can block and counter attacks. Stealth mechanics, such as hiding in crowds, allow players to avoid enemies or lose pursuers. Although players can choose the order in which they kill their main targets, the mission design was criticized for being repetitive because players had to complete several side quests before each assassination. This requirement was removed in later games.

Assassin's Creed II is a direct sequel to the first game and was released in November 2009 for the PlayStation 3 and Xbox 360, March 2010 for Windows, and October 2010 for OS X. The modern-day story follows Desmond, who escapes from Abstergo (revealed in the previous game to be linked to the modern-day Templars) with the help of an Assassin named Lucy Stillman. She takes Desmond to her team’s hideout, where he is placed in the Animus 2.0. This device allows Desmond to experience the Bleeding Effect, which gives him his ancestors’ skills but causes his mental health to decline as their memories replace his own. The main story takes place during the Italian Renaissance in the late 15th century, following Desmond’s ancestor, Ezio Auditore da Firenze, a nobleman from Florence who becomes an Assassin after his family is killed by the Templars. Ezio seeks revenge, teams up with allies like Leonardo da Vinci and Caterina Sforza, and fights enemies such as the Pazzi family and Rodrigo Borgia. He also encounters technology left behind by the First Civilization, a race that created humanity and the Pieces of Eden before being destroyed in a catastrophic event.

Like the first game, Assassin's Creed II includes real historical events and recreates cities from the Renaissance era, such as Florence, Venice, Forlì, San Gimignano, and Monteriggioni. Missions are divided into main story missions, which reflect key points in Ezio’s life, and side missions that can be completed anytime. This structure remains consistent throughout the series. The Villa Auditore in Monteriggioni, Ezio’s home base, allows players to upgrade buildings, buy artwork, weapons, and armor. These upgrades increase the villa’s wealth, which benefits the player.

Assassin's Creed: Brotherhood follows Assassin's Creed II and was released in November 2010 for the PlayStation 3 and Xbox 360, March 2011 for Windows, and May 2011 for OS X. The game begins immediately after the events of Assassin's Creed II, when Desmond is warned by Minerva, a member of the First Civilization, about a solar flare that will destroy Earth in a few months. Desmond and his team travel to Monteriggioni, where they set up a new hideout and use the Animus to explore Ezio’s memories in search of the Apple of Eden, which they believe can stop the solar flare. The main story continues from Assassin's Creed II, with Ezio traveling to Rome, the center of Templar power in Italy, to rebuild the Assassin Brotherhood

Animus Hub

The Animus Hub is a new feature that first appeared in Assassin's Creed Shadows. It was created to connect different games in the Assassin's Creed series. Originally called Assassin's Creed Infinity, it was first announced in April 2021 as a separate program. In January 2025, Ubisoft shared more details about the Animus Hub, explaining that it would be part of all future Assassin's Creed games. The Hub helps players explore the fictional world of the games by allowing them to launch installed games, complete tasks called "Projects" to earn rewards, and access a large database called "the Vault." At its launch, the Animus Hub included Origins, Odyssey, Valhalla, Mirage, and Shadows, with more games planned for future additions.

In 2020 and 2021, Ubisoft faced challenges, including allegations of misconduct and changes in leadership. As a result, the Montreal and Quebec studios were merged under one team, with Quebec leading the Assassin's Creed series. This led to the development of Assassin's Creed Infinity, a project described as the most ambitious Assassin's Creed game to date. Initially, Infinity was meant to function like online games such as Fortnite or Grand Theft Auto Online, serving as a platform to simplify the creation of future Assassin's Creed titles.

Marc-Alexis Côté of Ubisoft Quebec was named the executive producer of Infinity. According to Côté, Infinity would focus on the modern-day story of the Assassin's Creed series, while individual games would focus on historical settings. Clint Hocking and Jonathan Dumont were the creative directors for Montreal and Quebec, respectively. Étienne Allonier and Julien Laferrière, both from Montreal, served as brand director and senior producer. In September 2022, Ubisoft revealed that the first two games in Infinity would be Assassin's Creed: Codename Red (later renamed Shadows) and Assassin's Creed: Codename Hexe. In January 2025, Ubisoft officially changed the name of Infinity to the Animus Hub, making it a feature in all upcoming Assassin's Creed games instead of a separate title.

Other media

In November 2016, Ubisoft and Netflix began discussing how to create an Assassin's Creed series. In July 2017, Adi Shankar announced he would develop an anime series based on the franchise. This series would have an original story by Shankar and share the same universe as other Assassin's Creed media. In October 2020, Netflix and Ubisoft made a deal to create live-action, animated, and anime series.

The first live-action series would be produced by Ubisoft Film & Television for Netflix. Jason Altman and Danielle Kreinik were the main producers, and Jeb Stuart was the writer. In January 2023, Stuart left the project. By July 2025, Roberto Patino and David Wiener were named as the new producers. In November and December 2025, Toby Wallace, Lola Petticrew, Zachary Hart, and Laura Marcus were cast as regular actors. Johan Renck was hired to direct episodes. In January 2026, Tanzyn Crawford joined the cast. Production is expected to begin in 2026 in Italy, which will be a setting for the series.

Elements from Assassin's Creed appeared in the 2023 animated series Captain Laserhawk: A Blood Dragon Remix, produced by Ubisoft Film & Television for Netflix. One main character, the frog Bullfrog, is shown as an Assassin. The antagonist company Eden is linked to the Templar Order.

A live-action film titled Assassin's Creed was released on December 21, 2016. It is set in the same universe as the video games. Development began in October 2011, when Sony Pictures and Ubisoft Motion Pictures reached an agreement. In July 2012, Michael Fassbender was cast and co-produced the film. He played Callum Lynch, whose ancestor, Aguilar, was an Assassin in 15th-century Spain. In 2012, the film was co-produced with New Regency and distributed by 20th Century Fox. Michael Lesslie wrote the film, and others revised the script. Justin Kurzel was in talks to direct. Principal photography started in August 2015 and ended in January 2016. The film received poor reviews and did not make money, losing an estimated $75 to $100 million.

Assassin's Creed: Lineage is a 36-minute film released in parts on YouTube in 2009. It promotes Assassin's Creed II and tells the story of Ezio’s father, Giovanni Auditore, who becomes an Assassin in 15th-century Italy. After the assassination of Galeazzo Maria Sforza in 1476, Giovanni investigates and uncovers a conspiracy led by the Templars and their leader, Rodrigo Borgia.

Originally called Secret Project Number Three, Assassin's Creed: Ascendance is an animated short by UbiWorkshop and Ubisoft Montreal. It connects Assassin's Creed II and Brotherhood and explores Cesare Borgia’s rise to power.

Assassin's Creed: Embers is a 21-minute animated film included in the Assassin's Creed Revelations editions. It shows Ezio’s final days after retiring from the Assassins. When a Chinese Assassin named Shao Jun seeks his help, Ezio must protect his family one last time.

The Assassin's Creed series includes books, comics, and encyclopedias written by authors like Christie Golden and Gordon Doherty. These stories are set in the same fictional universe as the games. Penguin Books published most of these works until 2020.

Assassin's Creed Gold is an audio drama by Anthony del Col, released in February 2020. It follows Ailyah Khan, who helps her ancestor, Omar Khaled, relive memories of being an Assassin in 17th-century England. The drama features actors like Tamara Lawrence and Anthony Head.

A board game called Assassin's Creed: Arena was released in February 2014. It is inspired by Assassin's Creed: Revelations and includes characters from the game.

In 2018, Triton Noir announced Assassin's Creed: Brotherhood of Venice, a board game set in 1509. It includes characters like Ezio Auditore and Leonardo da Vinci. The game was delayed and released in August 2021. In 2023, an expansion called Apocalypse was announced, set in the Khmer Empire during the 16th century.

Assassin's Creed Symphony is a concert tour featuring composers from the game series, such as Jesper Kyd and Lorne Balfe. It was planned for 2019 but canceled due to the COVID-19 pandemic. In 2022, Assassin's Creed Symphonic Adventure premiered in Paris to celebrate the series’ 15th anniversary. The concert includes an orchestra, choir, and soloists and has toured internationally since 2023.

Reception

The Assassin's Creed series has mostly received good reviews from game critics. Blast Magazine called it "the standout series on the seventh generation of consoles." Critics have praised the series for its creative game design, high-quality visuals, and engaging stories. However, some issues, such as technical problems and the release of new games almost every year, have been criticized. The series began changing its focus in Origins, placing more emphasis on role-playing elements than stealth, which has led to divided opinions among players.

As of September 2019, the series had sold more than 140 million copies, with over 95 million players. This made it Ubisoft's most successful franchise and one of the best-selling video game series ever. By September 2022, total sales reached 200 million copies. According to reports, the franchise earned about €4 billion in revenue during the decade before 2024.

Cultural impact

Elements from the Assassin's Creed series have appeared in other video games and media created by Ubisoft and other companies. In Team Fortress 2 (2007), two costume items for the Spy class were added to promote Assassin's Creed: Revelations. These items include the Hidden Blade, a signature weapon from the series, and a hood modeled after the one worn by Ezio in the game. In LittleBigPlanet and LittleBigPlanet 2, the player character Sackboy can wear a costume resembling Ezio's outfit. In Prince of Persia (2008), Altaïr's costume can be unlocked with a code given to players who pre-ordered the game. In Prince of Persia: The Forgotten Sands (2010), a costume similar to Ezio's robes from Assassin's Creed II is available through a gaming platform called Uplay. Final Fantasy XIII-2 (2011) includes a costume based on Ezio's outfit from Assassin's Creed: Revelations, added as extra content.

In Metal Gear Solid 4: Guns of the Patriots (2008), Solid Snake can wear Altaïr's costume, which was originally shared as a joke by the game's director, Hideo Kojima. Later, Kojima allowed Ubisoft to include a character from his game, Raiden, in Assassin's Creed: Brotherhood. In Metal Gear Solid: Peace Walker (2010), players can jump into a bale of hay from a rooftop, using a sound effect from Assassin's Creed games to attract enemies. A character in the game mentions the Assassin Order. In Academy of Champions: Soccer (2009), Altaïr appears as a playable character alongside other Ubisoft characters. In Soulcalibur V (2012), Ezio is a playable fighter and appears on the game's cover. In July 2022, Ezio and Eivor became playable characters in Brawlhalla (2017).

Assassin's Creed IV: Black Flag (2013) introduces Olivier Garneau, the CEO of Abstergo Entertainment, a fictional company in the game's universe. During the game's story, Garneau travels to Chicago, the setting of Ubisoft's Watch Dogs (2014). In Watch Dogs, Garneau is rescued by the game's protagonist, Aiden Pearce, in a side mission. It is suggested that the Assassin Brotherhood helped with this rescue. Two characters in Watch Dogs are seen playing Assassin's Creed II. Ubisoft has described these references as hidden surprises and has not confirmed if the games share the same story. Assassin's Creed Origins (2017) mentions Garneau's rescue in Chicago and shows an image of Aiden Pearce saving him.

In downloadable content (DLC) for Final Fantasy XV (2016), Ubisoft and Square Enix created a limited-time event called "Assassin's Festival." This event, which ran from August 31, 2017, to January 31, 2018, included gameplay elements, new quests, mini-games, and items inspired by Assassin's Creed. In January 2020, Nintendo released a costume for the character Mii Fighter based on Altaïr as downloadable content in Super Smash Bros. Ultimate (2018).

In August 2021, Ubisoft added a free update to Watch Dogs: Legion (2020) that included a non-canonical crossover with Assassin's Creed. This update introduced optional story content where DedSec, a group from Watch Dogs: Legion, helps Darcy Clarkson, a member of the modern-day Assassin Brotherhood and a descendant of characters from Assassin's Creed: Syndicate. Darcy is also a playable character with an Assassin-themed style.

During the opening ceremony of the 2024 Summer Olympics, a masked torchbearer wore a hooded outfit and performed parkour on rooftops in Paris. This performance reminded many people of Arno Dorian, the main character of Assassin's Creed Unity (2014), which is also set in Paris. Ubisoft acknowledged the similarity and suggested it was intentional. In the 2024 video game Astro Bot, a character based on Ezio Auditore and a tower with a haystack at the bottom were added as references to the "Leap of Faith," a move used by Assassins in the series.

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