Jersey Jack Pinball, Inc. is an American company that makes pinball machines. It was started in 2011. The first pinball machine the company made, called The Wizard of Oz, was introduced in 2013.
History
Jersey Jack Pinball was started in January 2011 by Jack Guarnieri, an experienced professional in the pinball industry. He began working on electromechanical pinball tables in 1975 and created the website PinballSales.com in 1999. Guarnieri hired Joe Balcer, a designer, and Keith Johnson, a programmer, to help build the company’s first pinball machines.
In 2013, the company released its first pinball machine, The Wizard of Oz. The project cost $2 million for initial expenses and development, and each machine was sold for $7,000. Guarnieri aimed to create a high-quality pinball machine, regardless of cost, and to attract more female players than other manufacturers. The release of The Wizard of Oz attracted the interest of Guns N' Roses guitarist Slash, who contacted the company about working together on a pinball machine.
Jersey Jack’s machines were used in donations by Project Pinball Charity in 2015, 2016, and 2019.
In 2020, Jersey Jack moved its manufacturing operations from Lakewood, New Jersey, to Elk Grove Village, Illinois, where its design team was already located. The first machine made at the new location was Guns N' Roses. In 2022, the factory tour from Pinball Expo visited Jersey Jack Pinball for the first time, showing the process of making Toy Story 4. As of 2023, the company had more than 100 employees.
In September 2024, the company announced that its next machine would be based on the Avatar franchise and was released later that year. In 2025, Guarnieri reported that the company had acquired the license to create a Harry Potter pinball machine for several million dollars. He stated that Harry Potter would be the theme of the next machine and that the following three machines would also be based on licensed themes, with all necessary licenses secured.
Game development
Jersey Jack games have added many important features over the years, such as LCD screens, LED lights, Bluetooth and Wi-Fi technology, and built-in cameras. The Wizard of Oz game has a 26-inch LCD monitor on the backglass. The Dialed In! game has a camera built into the backbox to help players take selfies and includes Bluetooth technology.