GameFly is a private American company that offers an online video game rental service. It focuses on providing games for Nintendo, Sony, and Microsoft systems, including those from the sixth generation and newer. Its business model is similar to Netflix and Blockbuster's DVD-by-mail subscription service. GameFly sends rented games to customers each month for a set fee.

History

In May 2002, Sean Spector and Jung Suh joined founding CEO Toby Lenk to start GameFly. GameFly later got money from Sequoia Capital, an investment company. In February 2009, GameFly bought Shacknews, a website that provides gaming news and community features, along with its download and streaming video sites. In 2009, GameFly filed a lawsuit against the U.S. Postal Service, saying the Postal Service gave free DVD sorting to Netflix and Blockbuster.

In February 2011, it was reported that GameFly bought MobyGames. Although GameFly planned to sell shares to the public in February 2010, the company remained privately owned as of 2017. In May 2018, Electronic Arts announced it had purchased cloud gaming technology and workers from GameFly, including those at its Israeli location. In April 2014, GameFly sold Direct2Drive to AtGames.